The most popular printing enterprises' confusion

  • Detail

Recently, I met several "big shots" of printing enterprises. What is obviously different from other printing enterprises is that these enterprises have no worries about capital, no shortage of living resources and sophisticated equipment. They can be called the leading enterprises in the printing industry. However, they have encountered a common problem in the process of development, that is, the development of enterprises is always in a low-speed state. In the words of these "big names" in the printing industry, the overall benefit of the enterprise is not as "prosperous" as it appears, and sometimes it can even be said that it has little effect, despite the fact that it has been "tossing and turning around" all day long, and despite the fact that the printing industry seems to be booming all year round, and the printing industry is becoming more and more tired. In short, these printing enterprises are always in a stagnant state. For this reason, they are very confused and do not know where to go

as we all know, today, with the increasingly fierce competition in the printing market, the competition among printing enterprises is largely based on strength. These strengths are nothing else, including funds, equipment and customers that are very important to the enterprise. This view means that as long as an enterprise has these strength advantages, it can have the power of coordinated development. However, for the above printing enterprises with very good conditions, they have encountered the problem of "imbalance" between "input" and "output" in their development, which is really puzzling. Does this mean that the "strength theory" is outdated, or that scale and strength are no longer important

there is no doubt that the answer must be No

in fact, for China's printing industry, the scale and expansion are only at the initial stage of development. It is easy to find out the "worries" of those enterprises with strong apparent strength by careful analysis. Just as these "big names" in the printing industry are confused, what they are confused about is nothing else. Their distress is just a "bottleneck" phenomenon hidden in Indian enterprises and restricting their development. In the past, due to the imperfection of planned economy and market, this "bottleneck" phenomenon was often ignored by people, and its further consequences did not appear. Now, due to the influence of many factors such as market and mechanism, especially with the increasingly changing printing market environment and the gradual standardization of printing enterprises' operation, this "bottleneck" role is becoming clearer and clearer, which often makes the sustainable and healthy development of enterprises blocked. From this point of view, since the crux of the problem has existed objectively for a long time, one thing is quite certain, that is, the problem is not in the enterprise itself, but in the operator of the enterprise, or in the "mind" of the operator

such a view seems a bit sensational, but people who know the current printing industry must feel the same. Because the appearance of this "neck sticking" phenomenon in the printing enterprises finally restricts the benign operation of the enterprises. From the perspective of its historical origin, it is related to the attribute of the printing enterprises as processing enterprises. For the printing industry, as the "next process" of commercial product production, it often has to "revolve around the upstream" and take the customer's requirements as the highest purpose. In view of this objective actual situation, passively meeting customer needs has become the "Convention" of this industry. Therefore, under the influence of this concept, the new external wall insulation materials with long fire resistance and environmental protection and energy conservation will usher in a good opportunity period. Since then, most practitioners of printing enterprises have always had a wrong and fatal understanding: that is, "we will do what customers ask us to do". In this way, enterprises are only satisfied with "processing with supplied materials", and their initiative and creativity are in the hands of customers, which is the fundamental reason why their sustainable and healthy development is "stuck"

for an enterprise, passively meeting customer needs is fatal. So, with the rapid development of the printing industry today, why do some printing enterprises still make such low-level mistakes? The main reason is that some printing enterprises are blind. Specifically, they lack macro and micro development strategies. Because the macro strategy is the indicator of the long-term development of the enterprise, it solves the direction of the future development of the enterprise; The micro strategy is the yardstick of the exhibition of revolutionary materials (chenyunming, deputy general manager of Zhejiang Kangcheng new materials Co., Ltd.) to solve the VOC problem of car seats. It solves the current profitability of the enterprise. At the same time, what is more important is that although an enterprise has ambitious goals, but does not have down-to-earth actions, it is just a pie in the pan; On the contrary, if an enterprise only focuses on immediate interests and lacks macro design for the future, it will be the same as laissez faire. This is because the core materials of composite materials have not been tested

from this point of view, macro strategy and micro strategy play an important role in an enterprise. The reason here is very simple. Without the mutual complement, mutual echo and mutual support of the two, the enterprise will not develop harmoniously. If it is not done well, it will conflict with each other and restrict each other. Sometimes, it will even restrict the benign operation of the enterprise. The confusion of the "big shots" of those printing enterprises is due to this. Therefore, for those printing enterprises with strong strength, to get rid of the misunderstanding of "strength is everything", don't forget that things are always harmonious, communication and exchange are constantly developing and changing, and nothing can be done once and for all. The most important thing is that the enterprise's operators should look to the future, be clear headed, seek change in the light of the situation, and be actively prepared at all times. Only in this way, the operators of enterprises will not be confused at any time

source: China Publishing Press

Copyright © 2011 JIN SHI