Analysis on PET bottle packaging beer

2022-08-13
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About the analysis of polyester bottle packaged beer

recently, the call for the "polyester bottle packaged beer" project inside and outside China's beer industry can be said to be "the sound of the waves is still there". Driven by interested people inside and outside the industry, the "polyester bottle packaged beer" project is staggering towards us

prospect, medium and close range of polyester bottle packaged beer market

approaching the "polyester bottle packaged beer" project, through the different strategic perspectives of prospect, medium and close range, we can predict and evaluate the market prospect of the project of polyester bottle packaged beer, so that we can focus from the far and high, and start from the near and low. It should be beneficial to the healthy growth of the industry to not only have a long-term vision, but also avoid high expectations and low expectations, and promote the implementation of the project in a down-to-earth manner

vision

the increasing beverage of beer will accelerate the plasticization of beer packaging, which is the long-term strategic expectation of the "polyester bottle packaged beer" project

if expressed in one sentence, it can be said: "today's China's beverage packaging market is the tomorrow of China's beer packaging market." Or say: "the yesterday of China's beverage packaging market was once the today of China's beer packaging market". More than a decade ago, beginning in the 1990s, China's beverage packaging market began to change from glass bottles to polyester bottles

this major change in packaging materials began with the large-scale entry of international beverage giants Coca Cola and Pepsi into the Chinese market. As the leader of "two pleasures", it took the lead in launching pet packaged cool drinks, which was almost without any suspense or controversy. In the past decade, China's beverage market has completed the transition of mainstream packaging materials from glass bottles to polyester bottles. Dayi won't forget the metal effects of snow-white, earthy gold, silver gray and so on: it might be difficult to buy a bottle of carbonated beverages packaged with PET in the Chinese market ten years ago. Almost all the carbonated beverages seen in the market are packaged in glass bottles, and it may be rare to find a bottle of carbonated beverages packaged in glass bottles today. Polyester bottle packaging liquid food, especially gas pressure packaging, naturally has the excellent characteristics of "safety, light weight and fashion". It may be possible to repair the cracks or local damages caused by external forces in the process of use. It is precisely because the Chinese beverage market has successfully implemented this "safe, light-weight and fashionable" packaging industrial structure with polyester bottles as the main body, that it is possible to promote the great development of the Chinese beverage market in the past 20 years. According to the authoritative statistics of relevant departments, China's total beverage output was equal to China's total beer output for the first time in 2003, and the former surpassed the latter in 2004. It can be expected that with the comprehensive promotion of the construction of a well-off society in China and the changes of modern consumer groups, China's beverage and beer industries will develop by leaps and bounds. The "safe, lightweight and fashionable" polyester bottle will become the mainstream packaging of any kind of mass fast-moving consumer goods. Of course, the increasing beverage of beer will also accelerate the pace of plastic beer packaging, which is the long-term strategic expectation of the "polyester bottle packaged beer" project

mid shot

polyester bottle packaging should follow the international trend of polyester bottle packaging beer in the past 3-5 years at least, and reach the world average value of 3% - 5% of the total beer output. The prohibition period should basically exceed 5 years

it is reported that the proportion of polyester bottle packaging in the world's total beer production recently can reach 3.5% in 2005. Most of them are concentrated in Russia and Eastern Europe, and the proportion of polyester bottle packaged beer can reach 60%; And the proportion of polyester bottle packaged beer in China's neighboring South Korea can also reach 30%; Polyester bottle beer in North America, Western Europe, including Germany, which is recognized as having a long beer tradition, also grew at a higher than the average growth rate of industrial development

for beer, a mass fast-moving consumer goods with freshness as the main selling point, there is no reason not to vigorously advocate and promote this "safe, light-weight and fashionable" polyester bottle packaging in China, so it should be possible to keep up with the development trend of international polyester bottle packaging beer in recent 3-5 years at least, and reach the world average value of 3% - 5% of the total beer output. If the strategic expectation of the above vision is a potential possibility prediction, the medium range strategic expectation of the market of "polyester bottle packaged beer" should be a realistic possibility

close view

group consumption, mobile consumption and gift consumption are all market entry points that can be expected for polyester bottle packaged beer compared with pop can packaged beer

believes that as the development of new varieties of beer packaging, large and small breweries will have a need to enrich product packaging varieties and build their own brands. Just like the cans (aluminum two-piece cans) project that breweries at all levels had to launch in those days, it is a supplement to the existing beer packaging with glass bottles as the main body, and even an ornament. It also belongs to light-weight packaging, but also has the advantages of fashion. If it is accidentally reduced and large-capacity packaging, it is safe and easy to carry. Group consumption, mobile consumption and gift consumption are the expected market entry points for polyester bottle packaged beer compared with pop can packaged beer

currently available beer product process scheme

beer product process scheme first depends on the product scheme. In principle, polyester bottles of all beer varieties packaged in glass bottles are applicable. It includes the traditional cooked beer that needs pasteurization after filling, the current popular draft beer that needs aseptic packaging after membrane filtration, and the fresh beer that once was popular and aseptic packaging after high temperature instantaneous sterilization (UHT)

at present, the traditional process of cooked beer that needs pasteurization after filling accounts for 95% of China's beer market. The advantages of cooked beer are long shelf life, low sales risk and relatively stable process quality. However, due to the loss of taste and flavor of beer after long-term high-temperature treatment, some people compare cooked beer to "canned fruit"

draft beer with aseptic packaging after membrane filtration is compared to "fresh fruit". The advantage is that without high-temperature treatment, the rich bioactive substances of beer can be retained, and it has advantages in taste, flavor and nutrition. Since the birth of draft beer, it has been firmly in the middle and high-end market of Chinese beer over the years, with strong profitability. However, aseptic packaging puts forward higher requirements for enterprise management and process equipment, and the production cost is relatively high, so there is a certain quality risk

fresh beer packaged aseptically after high temperature instant sterilization (UHT) is a traditional beer popular in the European market for a long time. It was once sold in the form of barreled "draft beer" in the Chinese market

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